My Event Course

The Event Operating System

Plan Your Events Without Chaos

The Event Operating System: a step-by-step system for event planners who feel overwhelmed. Six steps. Any event. 

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Take the Course

Mark Norman · 25+ years running events · 15 years teaching event management

Purpose

Why does this event exist?

Run sheet ready

19:00 · Doors open

Mark Norman

Event Teacher & Operations Specialist

Who’s teaching you

Learn from someone who has run the show, and taught it.

25+ years planning and running events. 15 years teaching event management at universities. PhD in Events Management (nearing completion!). IOSH Technical Member.

25+

years planning and running events

15

years teaching event management at university

100s

event professionals trained
More about Mark

The Event Operating System

This is how professional event managers actually work. Now you can too.

Six steps, always in this order, for any event. It’s a loop, not a list: every Review feeds the next event’s Purpose.
Think
Prepare
Deliver & learn

01 · Think

Purpose

Why does this event exist?

Pin down the goal, the audience and what success looks like before a single thing is booked.
Event Brief
Audience Map

02 · Think

Design

What will people experience?

Shape the concept and format, then scope it realistically against your time, money and team.
Concept & scope

03 · Prepare

Plan

How will we deliver it?

Build the master plan: timeline, budget, suppliers, stakeholders and risk.
Timeline
Budget
Supplier Tracker
Risk Assessment

04 · Prepare

Build

How do we get it ready?

Book and confirm, promote the event, open ticketing and brief your team.
Site Plan
Run Sheet

05 · Deliver & learn

Operate

How do we run it live?

Run the day to the plan, and manage risk and safety as things happen.
Operations Plan
Run Sheet

06 · Deliver & learn

Review

What did we learn?

Measure against your objectives, capture the lessons, and feed them into the next event’s Purpose.
Event Review

Where to start

Start free. Step up when you’re ready.

Every product is built on the same six steps, so nothing you learn is wasted as you move up.
1

See it

EOS Map

Free

 
The six steps on one page, with a how-to guide. The best place to start.
Download the Map
2

Do it

Starter Kit

$27

one-time
Ready-to-use templates for every step: brief, timeline, budget, risk, run sheet and review.
Get the Kit
3

Master it

Plan Like a Pro

Coming
Soon

The full video course. Learn to run each step with a worked example, a workbook and a certificate.
See the course
4

Career

Become an Event Planner

Coming
Soon

coming soon
A career programme for people who want to do this for a living. Join the waitlist to hear first.
Join the waitlist
The Map shows you the six steps. The Starter Kit gives you the documents. The course teaches you to run them.

Worked example

How Jess planned a fundraising gig for 250 people using this system

Jess had never run an event on her own. She’d already booked a band and pencilled a date, before deciding why the event existed. Follow how the six steps got her back on track.
  • A clear purpose and three SMART objectives
  • £2,500 net target, with costs held under £500
  • Every template completed, from Event Brief to Event Review
Read the case study

Worked example · fictional event

Sounds for Shelter

When

Saturday in March

Doors

7pm–11pm

Venue

250 capacity

Line-up

Three local bands

Admit one

£12

For charity

From the training room

What delegates say about Mark’s training

Feedback from teams Mark has trained in person, from broadcasters to hospitality groups.
“
A very thorough and engaging course. Mark was super attentive and really explained things well and simply. I feel a lot more confident going forward when it comes to health and safety in the events world. Thank you!
Delegate
BBC Children's Events Team
“
Exceptionally well delivered, clear, engaging, and highly valuable. Very relevant to our industry.
Delegate
Trivandi
“
As a newbie to events, I thought this course was incredibly helpful and insightful. Mark provided an engaging and enjoyable course which made the materials easy to digest and absorb.
Delegate
Marketing agency
“
Very structured and well delivered; high knowledge from Mark.
Delegate
IET
“
Very good and engaging on what is normally a challenging subject!
Delegate
Peppermint Bars

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